Rogers Media partnered with Hallmark to successfully launch their Marketingmag.ca web registration enhancements last week changing from a print and tablet magazine to a Digital & Print brand that requires registration. The gate enables subscriber-only access to Marketing magazine’s archives on the website as well as access to premium content. A variety of forms were designed to effectively launch the enhancements. They include a new registration form with a “digital-only” subscription option as well and a “commenting” only registration form. The new registration forms all reflect the new look and feel of the product. Registrants also receive an email confirmation, providing detailed instructions on how to activate digital editions which are available on iPad, Android and the Marketingmag.ca website.
The Marketing team at Rogers Media describes their decision to move towards creation of the new registration gate:
Marketing magazine is Canada’s definitive source for news, analysis and insights into the business of marketing. Marketing provides storytelling as a platform agnostic publishing brand, serving its audience in print, online, tablet and face-to-face through its industry-leading Events.
Our new registration gate provides an easy and flexible way for our digitally-savvy audience to engage with Marketing’s magazine content which is now accessible anytime, anywhere. Feedback from our readers told us that this content forum was desired, and the way we present the magazine stories allows us to continue to engage, inspire and inform – and – get to know our digital audience better than we have done in the past.
Make sure to visit www.marketingmag.ca to check out their latest forms as well as view the before and after shots below. We are thrilled to have partnered with Rogers Media in making these changes to better enhance the user experience.
Contact Hallmark today at firstname.lastname@example.org to learn more about our registration form product.