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WATT Global Media Chooses Hallmark’s Mozaic for Digital Editions

Posted November 1, 2013

Skokie, IL — November 1, 2013 — WATT Global Media (“WATT”) announced that is has selected Hallmark Data Systems’ Mozaic solution to re-launch digital editions for all WATT publications and for the WATT custom publishing business.  Decision makers and executives globally rely on WATT’s publications in the poultry, feed, pig and pet food industries to provide essential information, trends and analysis.

With an emphasis on detailed usage reporting and analytics, WATT found Mozaic to be the perfect fit for their core business objective of serving the right content, at the right time to their audience.  With Mozaic, WATT is able to measure, at a comprehensive level, engagement with editorial and advertising across their digital editions.  Furthermore, Mozaic provides WATT incremental sponsorship and advertising opportunities along with a straightforward manner to implement access controls to protect valuable content.

“WATT is pleased to work with the Mozaic team to produce our digital editions.  Our audience will benefit a great deal from this partnership as the insight I will receive into our editorial engagement is invaluable in serving the most valuable and appealing content to our audience,” says Bruce Plantz, Vice President – Director of Content. “I needed a digital edition provider who made production easy for the team and who understands and values the power of analytics as much as we do at WATT.  I found that only with Hallmark’s Mozaic.”

Mozaic is a full-service solution and produces and hosts digital editions and native mobile apps for over 500 editions.  Once a publisher completes their content production Mozaic’s state-of-the-art technology produces a fully metadata-tagged digital edition identifying everything from an active URL to the specific location on a page in which a visitor zooms.

“We are excited to partner with WATT to re-launch their digital editions.” Gary Coker, Vice President for Mozaic said, “We share a common commitment to providing the highest quality digital content in the industry and, equally important, to using Mozaic’s detailed analytics data to measure success towards our vision.”

WATT’s Mozaic digital editions will include:

About Hallmark Data Systems

Hallmark believes that every consumer deserves a trusted media provider with unified insight into their preferences, behaviors and demographics and strives to provide the industry’s leading marketing software platforms to best serve each audience member as they desire.

Hallmark Data Systems, Dragon and Illume are registered trademarks of Hallmark Data Systems, LLC.

About WATT Global Media

WATT Global Media is a family-owned company spanning four generations with corporate headquarters in Rockford, Illinois USA. WATT Global Media’s fully integrated portfolio of print and digital products delivers information and solutions to business decision-makers in over 200 countries. WATT Global Media is committed to providing the most comprehensive, sought-after information to executives and decision-makers in the global poultry, feed, pig and pet food industries.

For more information contact:


Joshua Sukenic
Senior Vice President, Sales and Growth Strategy
EBSCO Publishing and Digital Media Group

For more information on Hallmark Data Systems, LLC, visit us at:

WATT Global Media

Stacy Keijo

For more information on Hallmark Data Systems, LLC, visit us at:

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