Skokie, IL — November 1, 2013 — Hallmark Data Systems, LLC (“Hallmark”) is pleased to announce another long term commitment with 1105 Media, Inc. (“1105”) to provide a unified audience marketing database and digital marketing solutions across the 1105 enterprise. 1105 Media is a leading business-to-business information and media firm in which decision makers and executives rely on for essential news, analysis and events spanning multiple industry verticals including; Public Sector/Industry (Government, Education, Security, Health & Safety), IT/Computing (enterprise Computing, Business Technology), Office Technology (Recharger, The Imaging Channel) and Home Medical Equipment.
Hallmark and 1105 Media have been partners since 2001. Together 1105 and Hallmark have revolutionized market leading technologies including gated and tiered web sites, automated lead generation and digital content distribution models. Our extended partnership solidifies the future of media solutions in providing digital marketing and unified audience database software as part of a comprehensive suite of integrated solutions.
With an emphasis on complete audience data visibility and providing media owners with the solutions to understand and engage their subscribers in the most effective manners possible, 1105 found Hallmark to be the perfect fit for their core business objective of serving the right content, at the right time to their most important asset, their audience. With Hallmark, 1105 Media is able to retain their subscribers longer and engage them more often, ultimately achieving a healthier relationship and offering a higher value audience to advertisers. Using Hallmark’s technology 1105 is able to seamlessly capture a lead, qualify the prospect as a valuable subscriber and continue to provide engaging content through multiple channels throughout the lifetime of each audience member.
“Hallmark has been a great partner for us for more than a decade, and we are delighted to be moving forward with them. Our database is at the heart of what we do, and Hallmark continues to help us adapt and grow this critical asset in the face of a changing media landscape,” said Neal Vitale, President and Chief Executive Officer, 1105 Media.
Over the past eighteen months, Hallmark has launched three new marketing software products, all of which 1105 Media will take advantage of, to further invest in our supporting our customer’s growth. Hallmark’s new solutions include eCom, an industry leading digital marketing and email platform, Dragon, an integrated web hosting, audience registration and forms solution, and Illume, a unified audience database.
“We are excited to continue our relationship with 1105 Media and together continue to share successes to lead our industry with new and innovative solutions,” Steve Crowe, General Manager for Hallmark said, “We share a common goal and commitment to providing the highest quality solutions to our customers so that they may provide the most appealing content and engaged audience to their advertisers and sponsors.”
1105 Media and Hallmark intend to continue to publish and share case studies, research and blogs of successes and opportunities in the trade publishing industry. Stay tuned for more to come.
About Hallmark Data Systems
Hallmark believes that every consumer deserves a trusted media owner with unified insight into their preferences, behaviors and demographics and strives to provide the industry’s leading marketing software platforms to best serve each audience member as they desire.
Hallmark Data Systems, Dragon and Illume are registered trademarks of Hallmark Data Systems, LLC.
About 1105 Media
1105 MEDIA, INC. provides integrated business-to-business information and media. 1105’s offerings focus on technology, products, policy, regulation, and news delivered through an assortment of media including print and online magazines, journals, and newsletters; seminars, conferences, executive summits, and trade shows; training and courseware; and web-based services. The markets served by these offerings include Government, Education, Network & Enterprise Computing, Business Intelligence, Office Equipment, Industrial Health & Safety, Compliance, Security, Environmental Protection, Water & Wastewater, and Home Medical Equipment.
1105 is based in Chatsworth, CA, with primary offices throughout the United States and more than 300 employees. The company was formed in April 2006 by Nautic Partners LLC, Alta Communications, and President & CEO Neal Vitale.
For more information contact:
Senior Vice President, Sales and Growth Strategy
EBSCO Publishing and Digital Media Group
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