An IT Director faces a sea of rising expectations and decreasing resources. Hallmark SaaS is a flexible solution that allows organizations to choose only the products and services they need. APIs from the web forms service allow secure real-time access to a company’s Internet services. Busy IT departments will appreciate an ease of use that gives marketing departments the ability to design and publish the forms without IT intervention. Templates developed during the onboarding process provide a consistent user experience. The data is also pushed into Hallmark’s consolidated database for future needs. Generating special reports, executing SQL or setting up custom CMS for marketing need not be an IT function. Hallmark’s SaaS provides a service suite that enables IT departments to focus on running the company, not managing the audience.