Hallmark Data Systems is dedicated to empowering audience marketing professionals. We provide our clients with best in class tools which facilitate the success in accomplishing their business and marketing goals. Having captured large data sets of information, today’s media professionals require these tools in order to access and analyze their data. The Hallmark Dashboard contains specific tools to assist professionals as they interact with their data.
1. Web Query Product
Audience development and marketing professionals need a tool to assist them as they analyze the data. It is key to providing fast and easy access to the data, as well as, to deliver it in formats which best fit the needs of the end users. Our Web Query product provides the means to quickly select segments – large or small – of your audience database. From these selections, you will be capable of running ad hoc reports on the fly. These selections can be output in .txt, .csv. or .xls format, that is delivered in minutes for use in whatever analytic environment it is needed. Our Web Query product is a fast, efficient and easy to use data mining tool.
2. Lookup Product
Besides being able to analyze segments on a Web Query scale, there are times when you may need to analyze a specific individual within the database. The Lookup Product is helpful for all of the instances you would need to segment out an individual – be it checking an address, to seeing an individual’s responses to specific demographic questions and when the response was provided. The Lookup product can also be used in order to see if a specific individual is on a specific file.
Once you implement these products, you can better analyze the quality of data and delve into some of these key questions:
• Is the data current?
• Is the data relevant to my marketing plan?
• Am I meeting my marketing goals?
• Does the data suggest a modification to the current marketing plan?
• Do I need to target specific audiences segments more aggressively?
• Do I need to change my promotional schedule?
• Are my promotional efforts geared towards historical forms of response, e.g., email marketing
vs. telemarketing vs. written request?
As you are able to monitor and make these adjustments, you will more easily realize and meet your marketing goals. To get going, reach out to your Senior Client Relationship manager or contact us at firstname.lastname@example.org