Executive Profiles

Steve CroweSteve Crowe, General Manager

Steve has more than 15 years of experience in the publishing industry as a marketing executive. Steve comes to Hallmark from Time, Inc where he ran Customer Acquisition, Circulation and Audience Development. His experience provides the foundations upon which Hallmark Data System’s brings new and innovative solutions into the market. LinkedIn

Tim HunnewellTim Hunnewell, Chief Operations Officer

Tim joined Hallmark with deep experience in overseeing technology operations and product development at many data and software businesses. Tim brings with him a wealth of experience developing and architecting software and database applications in various leadership roles. The skills and experience he delivers are a tremendous asset as Hallmark continues to grow and further invest in industry leading marketing and audience analytics solutions for media owners. LinkedIn

Robert KennedyRobert Kennedy, Associate Director, Client Relationship Management

Bob brings to Hallmark Data Systems a deep understanding of what it means to manage the day-to-day operations of a media organization. His background in database marketing, distribution, and operations informs the way he manages the Hallmark Client Relationship team. His focus is delivering the world class service Hallmark is known for. Bob comes to Hallmark from UBM, where he was a core member of their marketing team. He is also certified in Prince2 Project Management Methods. LinkedIn

Laura HynesLaura Hynes, Senior Client Relationship Manager

Laura Hynes has been an integral part of Hallmark client services for over 20 years. She brings a wealth of knowledge and account management experience to the team not only having worked with a variety of clients, databases and products but also as a key trainer for the CRM team. Her experience with the product suite and how to leverage it has proven her a natural fit within the SCRM role. Laura’s focus will remain the same as it has throughout her career – understand the needs of her clients and provide quality service. LinkedIn

Nicole BackausNicole Backaus, Senior Client Relationship Manager

Nicole Backaus has spent her entire career in the media & marketing industry, including the past 13 years at Hallmark Data Systems. Nicole’s degree in marketing combined with her extensive knowledge of Hallmark’s full product suite position her to effectively consult and manage clients across the spectrum of needs and experience. Nicole is able to give clients a 360 view of how our products align with their needs to achieve their business goals. Nicole is motivated to see clients fully leverage Hallmark systems to bring full value to their audiences and brands. LinkedIn

Kate ThomasKate Thomas, Senior Client Relationship Manager

Kate Thomas has exceeded management and client expectations in her 11 years at Hallmark Data Systems. Kate’s success was formally recognized with her receipt of EBSCO’s Annual Achievement Award for creative problem solving, quality work, and top performance. Kate manages a diverse and complex mix of client business presenting her with exposure to a wide range of business challenges and importantly, successes. This experience uniquely positions Kate to guide clients through today’s ever evolving media landscape with expertise and vision. LinkedIn

Neal KahnNeal Kahn, Senior Client Relationship Manager

With over 20 years of B-to-B media and marketing database experience, Neal brings with him great experience in his role as SCRM at Hallmark. Prior to working at Hallmark, Neal spent a year at RR Donnelly as Marketing Program manager where he was responsible for marketing campaigns for National Utility Company. Just before that, Neal spent 18 years at Omeda, where he wore many different hats: including training CRM staff/clients, managing vendor relationships, managing the production team and projects, and developing value-added data applications to enhance marketing strategies. Prior to his role at Omeda, Neal was at BPA for three years. Neal is a natural addition to the SCRM team because of his breadth of knowledge from working in the industry in a variety of roles.

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