After speaking with many clients seeking more support for their audience marketing efforts, just after Thanksgiving, Hallmark had the privilege of announcing our new “TrustMark”. For over 45 years, Hallmark has put great care and expertise into capturing, maintaining and governing your most important asset – audience data. Continually, more audience marketing experts entrust Hallmark to distribute content to their audience, convert prospects and support their advertisers in providing the most targeted leads available.
Hallmark’s new “TrustMark” is offered as as … Read More
Subscriber duplication increases costs to publishers. Managing duplications is an integral part of maintaining clean data. This is an important step to ensure that your subscriber file offers a unique view of your subscriber base. What are you doing to keep your subscriber base unique? What happens if you don’t manage duplication? What does it do to your budget and marketing plans? Consider the following:
Do you send duplicate print copies to your subscribers that get tossed in the trash? Do you know … Read More
Collaboration is the fuel that drives change. World changing collaborations include Gates and Allen; Jobs and Wozniak; Ford and Firestone; Lennon, McCartney, Harrison, and Starr; and many others who have all made contributions to culture and technology. Collaborations don’t happen overnight nor do they stay the same over time. There is a dynamic relationship that characterizes collaborators. Sometimes it is represented by success and sometimes by failing before succeeding (just ask Edison and Lincoln), but the focus is on the … Read More