One of the top buzz words circulating in our conversations is: Automation. Everyone is looking to automate – across all channels possible – in order to provide the most relevant and targeted materials to their customer base. While automation is contributing to countless wins for so many companies and we look to it every day and breathe its success stories, there are times when we have to take a step back and take some caution.
Automation sounds so simple and … Read More
One of the key factors to establishing effective communication with your audience hinges on your welcome email. If your audience is not engaging with your initial email and doesn’t find value in it, they are not likely to open your following touch points – and worse, could opt out of future communications. There are many lists of best practices for email optimization. However, this article points specifically to how you can optimize this very first and critical communication: The Welcome … Read More
Hallmark Data Systems is dedicated to empowering audience marketing professionals. We provide our clients with best in class tools which facilitate the success in accomplishing their business and marketing goals. Having captured large data sets of information, today’s media professionals require these tools in order to access and analyze their data. The Hallmark Dashboard contains specific tools to assist professionals as they interact with their data.
1. Web Query Product Audience development and marketing professionals need a tool to … Read More