North Coast Media has provided immediate exposure for one of their advertisers by placing a video on the cover of their February digital editions of Pit & Quarry . The advertiser, Emerson Electric Co. , is promoting their Browning/SEAL MASTER Paver Bearings. The video is set to auto launch, upon opening of the digital edition of Pit & Quarry.
The video’s immediate exposure on the front cover calls attention and incremental reader engagement. The video’s presence provides for brand awareness and directs buyers to the Emerson Electric Co. site as well as formally announces that they are … Read More
Collaboration is the fuel that drives change. World changing collaborations include Gates and Allen; Jobs and Wozniak; Ford and Firestone; Lennon, McCartney, Harrison, and Starr; and many others who have all made contributions to culture and technology. Collaborations don’t happen overnight nor do they stay the same over time. There is a dynamic relationship that characterizes collaborators. Sometimes it is represented by success and sometimes by failing before succeeding (just ask Edison and Lincoln), but the focus is on the … Read More
Readers approach publications with different needs: some browse looking for a good read, others peruse the ads, and others read every issue from cover to cover. Print publications provide little, if any, insight into how the reader engages with an issue. The editorial and marketing staff are frequently blind to what is read or which ads are driving interest. Publishers hoped digital editions would provide additional information about reader behavior. Marketers wanted to know how ads were viewed. That way … Read More