When you consider the core conference business model, there are many parallels that can be drawn to traditional publishing. Very simply, an editorial team develops an idea, ad sales finds sponsorship or advertising opportunities, and the audience development team builds an audience to consume that content and advertising. The basic direct marketing tactics that work for publishing should be put in place for conference marketing whether online or live —the same skill sets are engaged.
One of the great things … Read More
Hallmark Data Systems is dedicated to empowering audience marketing professionals. We provide our clients with best in class tools which facilitate the success in accomplishing their business and marketing goals. Having captured large data sets of information, today’s media professionals require these tools in order to access and analyze their data. The Hallmark Dashboard contains specific tools to assist professionals as they interact with their data.
1. Web Query Product Audience development and marketing professionals need a tool to … Read More
Hallmark and Publishing Executive partnered to reveal how publishers can effectively increase revenue and create efficiencies through utilizing their audience data. Questions range from challenges that are common for publishers today to the topic of “data velocity” and its role in growing your audience and keeping them engaged strategically. Hallmark enjoyed working with Publishing Executive on this Q&A. Check it out.
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