Blog

09
Apr

Mobilegeddon? No. Mobile Optimization? Yes.

Posted April 9, 2015 by & filed under Digital Strategy

Mobile Friendly

Search engine optimization has been a key strategy of publishers, content providers and even blogs to attract traffic and drive conversions for many years.  More recently mobile optimization has become a regular topic of discussion.  Changes to Google’s search algorithm are on their way.  Google has announced that the algorithm will be updated on April 21st.  Exactly what those changes are and how broad they will be has not been publicly stated, but they will favor those who have considered mobile optimization.

The … Read More

20
Feb

Rogers Media Launches Marketingmag.ca Web Registration Enhancements

Posted February 20, 2015 by & filed under Integrated Forms

Rogers Media partnered with Hallmark to successfully launch their Marketingmag.ca web registration enhancements last week changing from a print and tablet magazine to a Digital & Print brand that requires registration. The gate enables subscriber-only access to Marketing magazine’s archives on the website as well as access to premium content. A variety of forms were designed to effectively launch the enhancements. They include a new registration form with a “digital-only” subscription option as well and a “commenting” only registration form. The … Read More

06
Feb

Videos Enhance Your Digital Editions

Posted February 6, 2015 by & filed under Digital Magazines

Mozaic Logo

North Coast Media has provided immediate exposure for one of their advertisers by placing a video on the cover of their February digital editions of Pit & Quarry . The advertiser, Emerson Electric Co. , is promoting their Browning/SEAL MASTER Paver Bearings. The video is set to auto launch, upon opening of the digital edition of Pit & Quarry.

The video’s immediate exposure on the front cover calls attention and incremental reader engagement. The video’s presence provides for brand awareness and directs buyers to the Emerson Electric Co.  site as well as formally announces that they are … Read More