Deep rooted history
of industry involvement.
Deep rooted history
of industry involvement.
Deep rooted history
of industry involvement.

About Us

Omeda and Hallmark Data Systems combine our talent and technologies to bring you best in class solutions to monetize your data. The Omeda acquisition is as of March 1, 2016.

The new combined talents and resources are creating synergies that will lead to superior solutions for our list of now over 75 media companies, and over 600 brands. Additionally, our larger organization allows us to invest in new products that integrate with our current 360 degree database foundation. Please read more from our March interview with Folio Magazine.

Omeda is a family owned business, which began over 30 years ago in Chicago by a family of trade publishers. Similarly to Hallmark, Omeda is committed to the media and publishing industry and is evolving in order to continually bring innovate solutions to the market. Omeda remains family-owned and relationship-focused.

We are associated with the following organizations:

Industry Associates

Alliance for Audited Media (AAM)
Association of Audience Marketing Professionals (AAMP)
Association of Business Information & Media Companies (ABM)
BPA Worldwide
Magazines Canada
MidWest Circulation Association (MCA)
National Trade Circulation Foundation, Inc. (NTCFI)
Society for Human Resource Management (SHRM)

Technology Partnerships

Hosted PCI


5 Integrated Services


Form creation as easy as dragging and dropping content. Choose from a gallery of themes or customize to match your brand. Learn More

Unparalleled delivery and marketing automation capabilities are available through our exclusive partnership with ExactTarget. Learn More


Our world-class service and industry leadership are unmatched and make us the best choice to manage your subscription fulfillment. Learn More


Purchasing habits, registrations, email, and website activity all let you mold and optimize your marketing strategies. Learn More


Our reporting is well beyond Google Analytics. The powerful reporting will provide new revenue opportunities—only available at Hallmark. Learn More