One of the key factors to establishing effective communication with your audience hinges on your welcome email. If your audience is not engaging with your initial email and doesn’t find value in it, they are not likely to open your following touch points – and worse, could opt out of future communications. There are many lists of best practices for email optimization. However, this article points specifically to how you can optimize this very first and critical communication: The Welcome … Read More
When you consider the core conference business model, there are many parallels that can be drawn to traditional publishing. Very simply, an editorial team develops an idea, ad sales finds sponsorship or advertising opportunities, and the audience development team builds an audience to consume that content and advertising. The basic direct marketing tactics that work for publishing should be put in place for conference marketing whether online or live —the same skill sets are engaged.
One of the great things … Read More
Hallmark Data Systems is dedicated to empowering audience marketing professionals. We provide our clients with best in class tools which facilitate the success in accomplishing their business and marketing goals. Having captured large data sets of information, today’s media professionals require these tools in order to access and analyze their data. The Hallmark Dashboard contains specific tools to assist professionals as they interact with their data.
1. Web Query Product Audience development and marketing professionals need a tool to … Read More