Rogers Media partnered with Hallmark to successfully launch their Marketingmag.ca web registration enhancements last week changing from a print and tablet magazine to a Digital & Print brand that requires registration. The gate enables subscriber-only access to Marketing magazine’s archives on the website as well as access to premium content. A variety of forms were designed to effectively launch the enhancements. They include a new registration form with a “digital-only” subscription option as well and a “commenting” only registration form. The … Read More
North Coast Media has provided immediate exposure for one of their advertisers by placing a video on the cover of their February digital editions of Pit & Quarry . The advertiser, Emerson Electric Co. , is promoting their Browning/SEAL MASTER Paver Bearings. The video is set to auto launch, upon opening of the digital edition of Pit & Quarry.
The video’s immediate exposure on the front cover calls attention and incremental reader engagement. The video’s presence provides for brand awareness and directs buyers to the Emerson Electric Co. site as well as formally announces that they are … Read More