Archive: November 2014


Google Search and the Publisher’s Advantage

Posted November 7, 2014 by & filed under B2B Media, Digital Strategy

I recently ran across the following press release.  While I’ve never worked with or know much about the company who dropped the press release, I thought it provided a great example of how Google’s search algorithms impact our business.  It’s intimidating, but we’ve known for a long time that Google’s search algorithm plays an important role in our business.

What I learned most from this short press release is simply what kind of advantages publishers have over others in controlling … Read More