We came across this article from earlier in the week and want to share it with our publishers. The article is a helpful tool as it lists five fundamental questions to ask when considering implementing new technology. We hope you will find it a valuable resource.
Subscriber duplication increases costs to publishers. Managing duplications is an integral part of maintaining clean data. This is an important step to ensure that your subscriber file offers a unique view of your subscriber base. What are you doing to keep your subscriber base unique? What happens if you don’t manage duplication? What does it do to your budget and marketing plans? Consider the following:
Do you send duplicate print copies to your subscribers that get tossed in the trash? Do you know … Read More