Archive: July 2014


New Dragon Capabilities Provide For A Fluid Auto Renewal

Posted July 18, 2014 by & filed under B2B Media, Database, Integrated Forms

Once again, Hallmark has made it easier for media owners to increase revenue and save time. Hallmark’s Dragon solution has added auto renewal capabilities as a core feature. Media owners now have the ability to offer paid subscribers the opportunity to automatically renew their paid subscriptions, enhancing retention rates and reducing costs of renewal efforts. Additionally, the auto-renewal feature is compliant with our PCI processes. The subscribers’ payment information is tokenized and securely stored, allowing for ease of renewal. As … Read More


Welcome, Northwestern Students!

Posted July 15, 2014 by & filed under Uncategorized

We are thrilled to welcome new Hallmark team members. We have consultants from Northwestern University’s Medill School of Integrated Marketing and Communications joining Hallmark for the summer!

As the leading marketing services company for media owners in our industry, a Hallmark + Medill partnership made a great deal of sense for both organizations.

Joshua Chen, Mo Chen, Felix Lu, “Ficky” Henfei Ren, and Joe Woodard are Masters of Science candidates, each with a specialization in Marketing Analytics. Over … Read More