Archive: September 2013


Big Win at Connections 2013

Posted September 23, 2013 by & filed under Email Marketing

Our eCom team recently attended ExactTarget‘s Connections conference in Indianapolis, IN and one of our team members came out a big winner!

Kelly O’Connell entered to win an Organic Transit ELF bike from an ExactTarget partner, Windsor Circle going up against more than 1,000 entrants! The bike is battery and solar powered, or you can decide to pedal it yourself! Perfect for the Chicago Lakeshore Path.

Congratulations to Kelly!

Kelly O'Connell and her new ELF in Chicago


Hallmark Data Systems Names Steve Crowe General Manager

Posted September 4, 2013 by & filed under B2B Media

Hallmark Data Systems Names Steve Crowe General Manager

Steve Crowe Takes Helm of the Industry Leader in Publisher Marketing Services

Skokie, IL — September 3, 2013 — Hallmark Data Systems, LLC, a subsidiary of EBSCO Industries, Inc., and the industry leader in marketing services for media owners, has named Steve Crowe General Manager effective July 1st, 2013.  Hallmark Data Systems (“Hallmark”) was founded in 1967 and shaped the subscription fulfillment business for trade publishers.  Over the years with deep … Read More


Adapting to the New B2B Media Model

Posted September 3, 2013 by & filed under B2B Media

It’s no surprise the B2B media business model is changing. See how Virgo Publishing  has adapted to the change by listening to their users, readers and attendees in this Q&A with John Siefert and FOLIO: .

Our biggest takeaway? John Siefert says that publishers have tried to make up lost print dollars by driving “ridiculous amounts of one-and-done traffic on websites to capture CPM revenue” instead of listening to their audience. 

We will be attending FOLIO: and min’s MediaNext Conference in New York City October 28-30. Register now to learn … Read More