Hallmark team members met with The Progressive Farmer’s publisher to determine their goals for going digital. With The Progressive Farmer primarily a print publication, they were unsure what would be involved in offering digital editions. After working with the Mozaic team, they discovered producing digital magazines is much easier than they expected. … Read more read more
With new mobile devices on the market every month and usage of these devices continuing to rise, isn’t it time for you to improve your mobile customer experience? To address the increase in mobile devices, email marketers need to understand the key characteristics of email on the “third screen.”
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Open Systems Media, LLC is now seeing better results from their email campaigns by implementing an automated process to retarget subscribers. This process takes subscribers who didn’t engage with the first mailing and resends the message at a later time. This resulted in a nearly double open rate.
To read the rest of this case study, click here to download a PDF.