Archive: July 2013

11
Jul.

A Mozaic Case Study

Posted July 11, 2013 by & filed under Digital Magazines

Hallmark team members met with The Progressive Farmer’s publisher to determine their goals for going digital. With The Progressive Farmer primarily a print publication, they were unsure what would be involved in offering digital editions. After working with the Mozaic team, they discovered producing digital magazines is much easier than they expected. … Read more read more

11
Jul.

Email for the Mobile Inbox

Posted July 11, 2013 by & filed under Email Marketing

With new mobile devices on the market every month and usage of these devices continuing to rise, isn’t it time for you to improve your mobile customer experience? To address the increase in mobile devices, email marketers need to understand the key characteristics of email on the “third screen.”

To read the rest of this white paper, click here to download a PDF.

11
Jul.

Open Systems Media’s Automated 2nd Send Results

Posted July 11, 2013 by & filed under Email Marketing

Open Systems Media, LLC is now seeing better results from their email campaigns by implementing an automated process to retarget subscribers. This process takes subscribers who didn’t engage with the first mailing and resends the message at a later time. This resulted in a nearly double open rate.

To read the rest of this case study, click here to download a PDF.