When you consider the core conference business model, there are many parallels that can be drawn to traditional publishing. Very simply, an editorial team develops an idea, ad sales finds sponsorship or advertising opportunities, and the audience development team builds an audience to consume that content and advertising. The basic direct marketing tactics that work for publishing should be put in place for conference marketing whether online or live —the same skill sets are engaged.
One of the great things … Read More
We are buzzing at Hallmark about the news of WaterWorld’s web subscription page being featured in HubSpot! After browsing through hundreds of different publisher websites, WaterWorld’s site was selected by HubSpot and recognized in their latest article on the B2B publishing industry, “10 Awesome B2B Publishers’ Subscriber Pages” . Described as “savvy” and “cool”, WaterWorld is one of the estimated 230 custom created Hallmark subscription pages for PennWell publications. The author makes mention of the clean design and promotes the page as “easy on the eyes” … Read More
Rogers Media partnered with Hallmark to successfully launch their Marketingmag.ca web registration enhancements last week changing from a print and tablet magazine to a Digital & Print brand that requires registration. The gate enables subscriber-only access to Marketing magazine’s archives on the website as well as access to premium content. A variety of forms were designed to effectively launch the enhancements. They include a new registration form with a “digital-only” subscription option as well and a “commenting” only registration form. The … Read More