Category: Digital Strategy


Mobilegeddon? No. Mobile Optimization? Yes.

Posted April 9, 2015 by & filed under Digital Strategy

Mobile Friendly

Search engine optimization has been a key strategy of publishers, content providers and even blogs to attract traffic and drive conversions for many years.  More recently mobile optimization has become a regular topic of discussion.  Changes to Google’s search algorithm are on their way.  Google has announced that the algorithm will be updated on April 21st.  Exactly what those changes are and how broad they will be has not been publicly stated, but they will favor those who have considered mobile optimization.

The … Read More


Google Search and the Publisher’s Advantage

Posted November 7, 2014 by & filed under B2B Media, Digital Strategy

I recently ran across the following press release.  While I’ve never worked with or know much about the company who dropped the press release, I thought it provided a great example of how Google’s search algorithms impact our business.  It’s intimidating, but we’ve known for a long time that Google’s search algorithm plays an important role in our business.

What I learned most from this short press release is simply what kind of advantages publishers have over others in controlling … Read More


Growing Your Email List…

Posted August 15, 2014 by & filed under Digital Strategy, Email Marketing

When we speak with clients, we often get the question, how can I grow my email list. Different strategies work for different publishers. Much depends on your audience, the content they prefer and their engagement preferences. However, we recently found a study on the subject that we wanted to share…

The #1 Tactic for growing your email list is …

…Overlays. According the Email Marketing Benchmark Report study from Subscription Content, executives reported that overlays are among the best tactic for growing your email … Read More