Category: B2B Media


How to Target Communication to Conference Attendees

Posted August 17, 2015 by & filed under B2B Media, Database, Integrated Forms

When you consider the core conference business model, there are many parallels that can be drawn to traditional publishing. Very simply, an editorial team develops an idea, ad sales finds sponsorship or advertising opportunities, and the audience development team builds an audience to consume that content and advertising. The basic direct marketing tactics that work for publishing should be put in place for conference marketing whether online or live —the same skill sets are engaged.

One of the great things … Read More


Interacting With Your Data

Posted August 3, 2015 by & filed under B2B Media, Database, Email Marketing, Uncategorized

Hallmark Data Systems is dedicated to empowering audience marketing professionals. We provide our clients with best in class tools which facilitate the success in accomplishing their business and marketing goals. Having captured large data sets of information, today’s media professionals require these tools in order to access and analyze their data. The Hallmark Dashboard contains specific tools to assist professionals as they interact with their data.

1. Web Query Product Audience development and marketing professionals need a tool to … Read More


Hallmark & PennWell’s Subscriber Page Featured by HubSpot!

Posted June 4, 2015 by & filed under B2B Media, Integrated Forms

We are buzzing at Hallmark about the news of WaterWorld’s web subscription page being featured in HubSpot! After browsing through hundreds of different publisher websites, WaterWorld’s site was selected by HubSpot and recognized in their latest article on the B2B publishing industry,  “10 Awesome B2B Publishers’ Subscriber Pages” . Described as “savvy” and “cool”, WaterWorld is one of the estimated 230 custom created Hallmark subscription pages for PennWell publications. The author makes mention of the clean design and promotes the page as “easy on the eyes” … Read More