Stakeholders want some way to measure the success of their business. Business cycle metrics are the crucial markers for tracking progress and enable informed decision making. For these reasons and others, media business managers depend on timely information about the health of their businesses.
Hallmark’s consolidated database enables business managers to see a complete end-to-end view of the business, as well as all touch points with the audience. This depth of detail allows for the evaluation of audience engagement and illuminates possible avenues for increased engagement.
Our digital editions product provides a wealth of information on audience engagement, even suggesting opportunities for incremental sales and direction for editorial staff on how content is being viewed. Web forms can collect the data when readers click links in the digital edition—generating valuable information for advertisers. Hallmark gives business managers new opportunities to create marketable products, cross sell, up sell and track results. Throughout the entire relationship, Hallmark is always there to support media owners with our peerless experience.