Smart Forms

Posted June 7, 2013 by & filed under Integrated Forms

Hallmark Data Systems’ smart forms allow publishers to cross-sell and up-sell related products and services – much in the way that uses “recommendations” to generate new leads and sales opportunities. When used in conjunction with Hallmark’s customer databases, the forms will query the database as the user completes a form to determine if other relevant offers match the person’s profile or demographics. These powerful forms will help reduce acquisition costs and create new opportunities.


Mozaic Brings Advertisers Metadata on Reader Behavior

Posted May 29, 2013 by & filed under Digital Magazines

Hallmark Data Systems’ new digital publishing product, Mozaic, converts printed magazines to interactive Web pages while offering publishers unprecedented amounts of reader information. Combined with Hallmark’s database, email, and lead generation, Mozaic digital magazines offers Hallmark customers a fully integrated system for audience development.