Blog

25
Feb

When Automation Goes Wrong

Posted February 25, 2016 by & filed under Email Marketing, Hallmark Solutions

One of the top buzz words circulating in our conversations is: Automation. Everyone is looking to automate – across all channels possible – in order to provide the most relevant and targeted materials to their customer base. While automation is contributing to countless wins for so many companies and we look to it every day and breathe its success stories, there are times when we have to take a step back and take some caution.

Automation sounds so simple and … Read More

27
Aug

First Impressions Make A Difference

Posted August 27, 2015 by & filed under Email Marketing

One of the key factors to establishing effective communication with your audience hinges on your welcome email. If your audience is not engaging with your initial email and doesn’t find value in it, they are not likely to open your following touch points – and worse, could opt out of future communications. There are many lists of best practices for email optimization. However, this article points specifically to how you can optimize this very first and critical communication: The Welcome … Read More

17
Aug

How to Target Communication to Conference Attendees

Posted August 17, 2015 by & filed under B2B Media, Database, Integrated Forms

When you consider the core conference business model, there are many parallels that can be drawn to traditional publishing. Very simply, an editorial team develops an idea, ad sales finds sponsorship or advertising opportunities, and the audience development team builds an audience to consume that content and advertising. The basic direct marketing tactics that work for publishing should be put in place for conference marketing whether online or live —the same skill sets are engaged.

One of the great things … Read More