Be Relevant and watch
your revenue climb.
Be Relevant and watch
your revenue climb.
Be Relevant and watch
your revenue climb.

Audience Marketing

Illume™ – the database behind your marketing

Illume™, Hallmark’s consolidated database, offers revenue possibilities never before available. Illume is your integrated customer-centric business intelligence tool. If that sounds complicated, it’s not. We’ve designed Illume to be straightforward and easy to use. Increase attendance at your largest event by 10 percent? Make 10 percent fewer telemarketing calls? This is exactly what Illume was built to do. Finally, you’ll know purchasing habits, behavioral interactions, registrations, and email activity, simply, and all in one place.

You’ll be able to build reports to mine your own website for data, and present targeted marketing plans based on propensity models.

Features

Resources

White Papers

Automation

Automation
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Editorial Survey Analysis

Folio & Hallmark Editorial Survey Analysis – Marketing Metrics
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Standout Subscription Fulfillment Providers

The Right Subscription Fulfillment Provider
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Case Studies

lead-generation-optmizied

Lead Generation-Optimized
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HALLMARK DATA SYSTEMS

5 Integrated Services

WEBFORMS

Form creation as easy as dragging and dropping content. Choose from a gallery of themes or customize to match your brand. Learn More

Unparalleled delivery and marketing automation capabilities are available through our exclusive partnership with ExactTarget. Learn More

FULFILLMENT/DATA MANAGEMENT

Our world-class service and industry leadership are unmatched and make us the best choice to manage your subscription fulfillment. Learn More

AUDIENCE MARKETING

Purchasing habits, registrations, email, and website activity all let you mold and optimize your marketing strategies. Learn More

DIGITAL EDITIONS

Our reporting is well beyond Google Analytics. The powerful reporting will provide new revenue opportunities—only available at Hallmark. Learn More