Archive: March 2014


Collaboration Rocks

Posted March 20, 2014 by & filed under Database, Digital Magazines, Digital Strategy, Fulfillment

Collaboration is the fuel that drives change. World changing collaborations include Gates and Allen; Jobs and Wozniak; Ford and Firestone; Lennon, McCartney, Harrison, and Starr; and many others who have all made contributions to culture and technology.  Collaborations don’t happen overnight nor do they stay the same over time. There is a dynamic relationship that characterizes collaborators. Sometimes it is represented by success and sometimes by failing before succeeding (just ask Edison and Lincoln), but the focus is on the … Read More


Publishers Need Data Too, One Digital Edition Actually Helps

Posted March 18, 2014 by & filed under Digital Magazines, Digital Strategy

Readers approach publications with different needs: some browse looking for a good read, others peruse the ads, and others read every issue from cover to cover.  Print publications provide little, if any, insight into how the reader engages with an issue.  The editorial and marketing staff are frequently blind to what is read or which ads are driving interest. Publishers hoped digital editions would provide additional information about reader behavior.  Marketers wanted to know how ads were viewed. That way … Read More


The Next Step in Publishing

Posted March 10, 2014 by & filed under Database

This morning Hallmark Data Systems and ePublishing announced a platform level integration engineered to enhance reader experience and shape the future of publishing.  At the heart of this integration is the mutual commitment to creating a publishing ecosystem that has at the core an appreciation for the reader’s desire to have the right material at the right time and the publisher’s desire to better understand their audience better.  The combination of Hallmark’s detailed analytic and demographic information with ePublishing’s behavioral … Read More